Smallholdings in Somerset: Opportunities for Diversification

Smallholding diversification is becoming increasingly important in Somerset as landowners adapt to changing market pressures and evolving environmental priorities. With its strong agricultural heritage and diverse landscapes, the county offers excellent opportunities for smallholders to develop innovative and sustainable ventures that support both their income and the natural environment.

As traditional smallholding work changes, many landowners are looking for new ways to make the most of their land. Good diversification projects can strengthen smallholdings and create new income streams. With the right ecological advice and careful planning, these projects can support the rural economy, create local jobs, and improve the natural landscape that Somerset is known for.

Smallholders in Somerset are also exploring a range of other nature-friendly and rural business ideas, including:

• Agri-tourism and rural accommodation – One of the most popular diversification routes for smallholdings in Somerset is converting unused land or buildings into holiday accommodation. Options include:
• Glamping sites – yurts, glamping pods, or shepherd’s huts attract visitors looking for eco-friendly short breaks.
• Camping or caravan pitches – low-cost entry points with scalable potential.

Providing a rural retreat can deliver high returns, particularly in tourist areas, but it is important to check planning permission requirements and local regulations.

• Renewable energy projects – Smallholders can generate income and reduce energy costs by investing in renewable energy:
• Solar panels on barns or fields
• Wind turbines (where suitable)

Many projects benefit from government grants or purchase power agreements. Renewable schemes can complement existing land use while contributing to sustainability goals.

• Leisure and wellbeing ventures – The growing demand for outdoor and wellness experiences offers new opportunities:
• Equestrian facilities such as livery yards or riding schools
• Activity centres for clay pigeon shooting, fishing, or cycling
• Wellbeing retreats offering yoga, mindfulness, or nature therapy

These initiatives can boost local engagement and provide steady income throughout the year.

• Local food production and farm shops – Consumers increasingly value traceability and locally sourced produce. Smallholders can:
• Develop farm shops or honesty boxes selling home-grown produce
• Partner with local markets or hospitality venues

Collington Winter supports smallholders and landowners across Somerset in making the most of their land. Our ecologists and planning consultants offer practical advice to help you develop projects that benefit both your business and the environment.

We begin with a detailed look at your land to identify the best opportunities. We can also help with planning applications and link you with developers who need off-site biodiversity units.

With our support, you can unlock the full potential of your land and create long-term positive change. To learn more about how our team can help, contact us today at info@collingtonwinter.co.uk or call 01204 939608 to discuss your land’s potential.