Smallholdings in Shropshire: Opportunities for Diversification

Smallholding diversification in Shropshire is becoming ever more important as landowners respond to shifting market conditions and new environmental priorities. With its rich agricultural heritage and varied landscapes, Shropshire presents excellent opportunities for smallholders to develop innovative, sustainable ventures that support both their livelihoods and the natural environment.

As traditional smallholding practices evolve, many local landowners are seeking creative ways to make the most of their land. Well-planned diversification projects can strengthen smallholdings and open new income streams.

When supported by sound ecological advice and careful planning, these ventures can strengthen rural economies, create local employment, and enhance the natural landscape that defines Shropshire’s countryside.

Beyond BNG, smallholders across Shropshire are exploring a range of nature-based and rural enterprise initiatives that complement existing land use. Popular options include:

• Agri-tourism and rural accommodation – One of the most popular diversification routes for smallholdings in Shropshire is converting unused land or buildings into holiday accommodation. Options include:
• Glamping sites – yurts, glamping pods, or shepherd’s huts attract visitors looking for eco-friendly short breaks.
• Camping or caravan pitches – low-cost entry points with scalable potential.

Providing a rural retreat can deliver high returns, particularly in tourist areas, but it is important to check planning permission requirements and local regulations.

• Renewable energy projects – Smallholders can generate income and reduce energy costs by investing in renewable energy:
• Solar panels on barns or fields
• Wind turbines (where suitable)

Many projects benefit from government grants or purchase power agreements. Renewable schemes can complement existing land use while contributing to sustainability goals.

• Leisure and wellbeing ventures – The growing demand for outdoor and wellness experiences offers new opportunities:
• Equestrian facilities such as livery yards or riding schools
• Activity centres for clay pigeon shooting, fishing, or cycling
• Wellbeing retreats offering yoga, mindfulness, or nature therapy

These initiatives can boost local engagement and provide steady income throughout the year.

• Local food production and farm shops – Consumers increasingly value traceability and locally sourced produce. Smallholders can:
• Develop farm shops or honesty boxes selling home-grown produce
• Partner with local markets or hospitality venues

At Collington Winter, we specialise in helping smallholders and landowners across Shropshire unlock the ecological and commercial potential of their land. Our experienced team of ecologists and planning consultants offers comprehensive guidance to develop projects that meet both business ambitions and environmental goals.

We start with detailed site assessments to identify opportunities that best suit your land and its surrounding habitats. We can also guide you through the planning process and connect you with developers seeking off-site biodiversity units.

With support from Collington Winter, you can unlock the hidden potential of your land and create a lasting positive impact. To learn more about how our team can help, contact us today at info@collingtonwinter.co.uk or call 01204 939608 to discuss your land’s potential.