Smallholdings in Devon: Opportunities for Diversification

Smallholding diversification is becoming increasingly important in Devon as landowners respond to shifting market pressures, rising operational costs, and evolving environmental priorities. The agricultural sector across the county faces a range of challenges—from fluctuating commodity prices to changes in farming subsidies and consumer expectations. As a result, many smallholders are seeking new ways to stabilise their income and future-proof their businesses.

Devon’s rich farming heritage, combined with its diverse landscapes creates exceptional opportunities for landowners to develop sustainable and innovative ventures. These natural assets make the county particularly well-suited to diversification projects that both complement existing agricultural activity and support wider environmental goals. Whether through nature-based enterprises, tourism, renewable energy, or local food production, Devon offers a broad platform for smallholders to expand their operations in ways that align with modern rural needs.

As traditional smallholding practices continue to evolve, Devon landowners are increasingly exploring how to make the most of every part of their land. Diversification is no longer simply an optional add-on; for many, it has become an essential strategy for long-term viability. By introducing new business streams alongside farming, smallholders can spread financial risk, adapt to changing markets, and strengthen the overall resilience of their holdings.

Smallholders across Devon are pursuing a wide range of nature-friendly and rural enterprise options, including:

Agri-tourism and rural accommodation

Devon’s thriving tourism sector makes visitor accommodation one of the most attractive diversification routes. Options include:

• Glamping sites – Yurts, glamping pods, or shepherd’s huts attract visitors looking for eco-friendly short breaks.
• Camping or caravan pitches – Low-cost entry points with scalable potential.

Given Devon’s popularity with visitors, rural retreats can offer high returns.

Renewable energy projects

Smallholders can reduce running costs and create new income by investing in renewable energy such as:

• Solar panels on farm buildings or unused land
• Wind turbines, where suitable and permitted

Many initiatives benefit from grants or power purchase agreements. Renewable projects can work alongside existing land use while supporting Devon’s transition to low-carbon energy.

Leisure and wellbeing ventures

With Devon’s strong outdoor culture and growing demand for wellbeing experiences, new opportunities include:

• Equestrian facilities like livery yards or riding schools
• Activity centres offering clay pigeon shooting, fishing, cycling, or walking experiences
• Wellbeing retreats focused on yoga, mindfulness, cold-water therapy, or walking experiences

These retreats can attract both locals and tourists, helping stabilise income throughout the year.

Local food production and farm shops

Devon has a strong market for artisan and locally sourced produce. Smallholders can:

• Develop farm shops or honesty boxes to sell home-grown goods
• Supply local markets, cafes, farm restaurants, or holiday let hampers

Collington Winter supports smallholders and landowners across Devon to make the most of their land and explore new revenue opportunities. Our ecologists and planning consultants offer practical advice to help you develop projects that benefit both your business and the environment.

We begin with a detailed assessment of your land to identify the most suitable options. We can also assist with planning applications and connect you with developers seeking off-site biodiversity units.

With our support, you can unlock the full potential of your land and create long-term positive change. To learn more about how our team can help, contact us today at info@collingtonwinter.co.uk or call 01204 939608 to discuss your land’s potential.