Smallholdings in Kent: Opportunities for Diversification

Smallholding diversification in Kent is becoming increasingly important as farmers and landowners look for ways to make better use of their land and strengthen long-term income. Known as the “Garden of England,” Kent’s diverse landscapes and strong agricultural heritage create ideal conditions for smallholders to explore new, sustainable and profitable ventures.

As farming practices evolve and market conditions shift, many Kent smallholders are seeking innovative approaches to supplement traditional activities. With careful planning and expert guidance, diversification projects can enhance business resilience, boost income, and deliver valuable environmental benefits.

Kent’s proximity to London and its picturesque countryside make it an attractive destination for short breaks and eco-friendly getaways. Agri-tourism is a popular route for smallholding diversification in Kent, offering visitors a chance to experience the rural landscape first-hand.

Options include:

• Glamping sites with yurts, shepherds’ huts, or eco-pods
• Camping or caravan pitches for a lower-cost entry point into tourism

These ventures can deliver high returns, particularly in well-visited areas such as the Kent Downs or the Weald. Smallholders should, however, ensure compliance with local planning regulations and tourism policies before development begins.

As the UK continues to prioritise clean energy, smallholders in Kent can explore renewable energy projects that reduce costs and create new income streams.

Potential initiatives include:

• Installing solar panels on barns, rooftops, or open, unused fields
• Developing small-scale wind turbines, where suitable

Many renewable schemes qualify for grants or energy purchase agreements, helping landowners offset installation costs. These projects can also complement existing operations, supporting both environmental and financial sustainability.

The growing demand for outdoor leisure and wellness activities presents a strong opportunity for smallholders across Kent. Rural settings can be adapted to host:

• Equestrian facilities such as livery yards or riding schools
• Activity centres for cycling, fishing, or clay pigeon shooting
• Wellbeing retreats offering yoga, mindfulness, or nature therapy

These ventures attract visitors throughout the year and can strengthen community ties, all while making the most of open or underused land.

Consumers are increasingly focused on traceability and locally sourced food. Kent smallholders can build local food enterprises to add value to their produce and connect with the community.

Opportunities include:

• Developing farm shops or honesty boxes selling home-grown produce
• Partnering with local restaurants or markets to showcase Kent-grown products

These initiatives help strengthen rural economies, create loyal customer bases, and add resilience to traditional farming models.

At Collington Winter, we work with farmers and smallholders across Kent to identify and implement sustainable diversification projects that make the most of their land. Our experienced ecologists and planning consultants provide tailored advice on biodiversity net gain, ecological enhancement, and rural development opportunities.

We begin with a detailed site assessment to uncover the most suitable diversification routes, whether through BNG, renewable energy, or eco-tourism initiatives. From planning applications to connecting with developers seeking biodiversity units, we guide you through every step.

With expert support from Collington Winter, smallholdings in Kent can unlock new income potential while contributing to a more sustainable future.

To discuss the opportunities available on your land, contact us today at info@collingtonwinter.co.uk or call 01204 939608 to speak with one of our specialists.