Smallholdings in Pembrokeshire: Opportunities for Diversification

Smallholding diversification in Pembrokeshire is becoming increasingly important as landowners adapt to changing market conditions and environmental priorities. Known for its coastal beauty and strong agricultural roots, Pembrokeshire offers an ideal rural setting for smallholders seeking to make better use of their land and create new income streams.

Whether located near the coast or more conveniently located close to market towns such as Haverfordwest or Narberth, smallholdings in Pembrokeshire can benefit from innovative, sustainable approaches that combine commercial gain with environmental care.

Pembrokeshire’s mix of coastline, countryside, and national parkland makes it a natural destination for visitors seeking authentic rural escapes. Agri-tourism remains one of the most effective forms of smallholding diversification in the region.

Converting unused outbuildings into beautifully presented holiday cottages or creating glamping sites with shepherd’s huts and getaway-pods can generate significant returns. For smallholders, these ventures not only add income but also help preserve traditional farm buildings and promote local tourism.

As Wales continues to prioritise renewable energy and sustainability, smallholdings in Pembrokeshire can play a key role in the green transition.

Landowners can consider installing solar panels on barns or open fields, or developing small-scale wind turbines where suitable. With Government incentives and purchase agreements available, renewable projects can help offset energy costs while providing additional revenue.

These initiatives can also sit comfortably alongside existing land uses, ensuring that farming operations remain productive while contributing to national sustainability targets.

The growing demand for outdoor experiences and local produce presents further opportunities for diversification across smallholdings in Pembrokeshire.

Many landowners are converting acres of land into equestrian facilities, small activity centres, or nature-based retreats. Wellness experiences, such as yoga, foraging, or mindfulness sessions, are increasingly popular among visitors seeking connection with nature.

At the same time, the local food movement continues to flourish. Smallholders can open farm shops or honesty boxes selling fresh produce, meats, and preserves, or partner with local restaurants to promote Pembrokeshire-grown goods. The small-scale enterprises not only add value to raw products but also strengthen rural communities and consumer trust.

Whether it’s transforming a disused barn into a beautifully presented holiday let, restoring unused land for biodiversity, or installing renewable energy systems, diversification helps smallholdings in Pembrokeshire stay resilient in a changing economy.

Each project, whether large or small, can enhance the landscape, generate income, and preserve the area’s rich agricultural character. The key lies in thoughtful planning and professional guidance.

At Collington Winter, we specialise in helping landowners and smallholdings in Pembrokeshire realise the full ecological and commercial potential of their land. Our experienced ecologists offer tailored advice to identify diversification opportunities that align with your land’s characteristics.

From biodiversity net gain and renewable energy schemes to eco-tourism and rural accommodation projects, we guide you through each stage, from feasibility assessments to planning applications and compliance.

With expert support from Collington Winter, Pembrokeshire smallholders can diversify with confidence, enhancing both their livelihoods and the environment for future generations.

To explore how we can help you make the most of your land, contact us today at info@collingtonwinter.co.uk or call 01204 939608 to speak with one of our specialists.